Archive for the ‘Mobile Devices’ Category

Flawed Study Suggests Reading on Paper is Faster than iPad

Posted: July 6, 2010 at 3:55 am by

I love these so called ‘studies’ experts use to try to confuse and mislead users. Dr. Jakob Nielsen of the Nielsen Norman Group (not affiliated with Nielsen, the metrics company), conducted a ‘study’ claiming reading a book is faster than reading the same material from an iPad. The study compared reading times between the iPad and a paper back book.